A full-scale branding and identity project for Velvet Class, a high-end women's fashion boutique in the UAE. Developed in 2009, this project showcased a 360-degree creative approach, including the logo design, premium packaging (shopping bags & garment tags), and promotional posters. Beyond the graphic elements, I curated the boutique’s physical environment, designing the storefront and interior décor to align with the brand’s sophisticated and "velvet-smooth" aesthetic, ensuring a seamless luxury experience for every customer.